Tag: surveys

Were the surveys wrong?

Were the surveys wrong?

A few months back, I had a client who commissioned a pre-election survey last November, way before the campaign period officially began. The results weren’t exactly confidence-boosting: he was trailing the incumbent by over 10 percentage points, with a ±5% margin of error. Fast forward to election day, and surprise! He won by 6%. Now … Continue reading Were the surveys wrong?

Aksyon agad!

Sometime ago, I conducted an orientation of enumerators for a survey. Right after the orientation, some of the participants were so eager to have an action so they asked permission to start the fieldwork. The rest, especially those who have experiences in conducting surveys, laughed at the eager ones and said, “Na-internalize niyo ba ang … Continue reading Aksyon agad!