Bicol-grown ‘pili’ has the fragrance world over a barrel

Alma P. Gamil | Inquirer Southern Luzon

WHAT DO Chanel, Gucci, Dior, Donna Karan, Ralph Lauren and Marc Jacobs have in common? The answer is closer than most Filipinos realize.

In fact, Filipinos don’t need to look far for an exotic perfume or organic beauty product. It may be in the resinous gum of “pili,” a local tree that has become a symbol of Bicolandia.

No less than international luxury brand Chanel now carries pili, internationally known as the Manila elemi tree (Canarium ovatum) in its newest product, the Ultra Correction Lift for facial skin rejuvenation.

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